The tech industry is continually innovating, leading to a rapid increase in new products and intense competition.
In the face of this myriad of offerings, buyers are often confused and reluctant to adopt new technologies without a compelling reason.
As a result, tech sales reps face dealing with longer sales cycles, selling to multiple decision-makers, and more challenges differentiating their offering from the competition. Likeability and relationships are no longer enough to do well.
The value of sales training cannot be understated. If you’re serious about building a high-performing tech sales organization in an increasingly competitive environment, your team has to change the way they sell. Successful tech sales reps must be able to combine product expertise and a deep understanding of their customer’s business situation to develop tech solutions that meet their most urgent needs, including needs that aren’t obvious.
Here at the Sales Readiness Group, we offer award-winning sales training for technology companies. We work with industry-leading tech, software, and IT companies to turn their reps into top performers and trusted advisors.